Machine Real Estate was born from a passion for design, style, and the belief that every home has a unique story to tell. With a background in Broadway and performing arts, our founder, HARLEY JAY, understands the power of presentation and the importance of making a lasting impression. Transitioning from the stage to real estate, Harley brought the same dedication, charisma, and attention to detail that wowed audiences of millions, to helping clients find their dream homes.

At Machine Real Estate, we believe in the power of aesthetics and marketability. Every property we represent is treated like a masterpiece, with a focus on highlighting its unique character and style. Whether it's a custom home, a mid-century modern gem, or an industrial chic loft, we know how to make it shine.

We understand that buying or selling a home is more than just a transaction—it's a deeply personal experience. That's why we tailor our approach to meet the specific needs and tastes of each client. Our creative marketing strategies and personalized service ensure that we not only find buyers but the right buyers—those who will truly appreciate the property's unique qualities.

Our team is relentless in our pursuit of excellence. We employ cutting-edge marketing techniques, from stunning photography and video tours to engaging social media campaigns. While social media is valuable, it's often overrated, overused, and overvalued.

We go above and beyond the “standard agent, 3 point listing checklist:”

• Take some photos

• Put them on the MLS and social media

• Wait for the phone to ring.

By doing the real work that others won’t—knocking on doors, sending out marketing materials, and having genuine conversations with neighbors, friends, family, and local businesses—our efforts extend across an extensive network from San Diego to Los Angeles and San Francisco, reaching Nashville, Miami, New York, Paris, London, and beyond. This dedication ensures that no other agent matches our level of commitment and effectiveness.

At the heart of Machine Real Estate is a commitment to building genuine relationships. We pride ourselves on being approachable, empathetic, and trustworthy. Our clients know that they can rely on us to be their advocates, guiding them through every step of the process with honesty and expertise.

We don't just sell houses; we educate our clients and empower them to make informed decisions. Our deep knowledge of the real estate market, contracts, and negotiations allows us to provide valuable insights and influence outcomes in our clients' favor.

Machine Real Estate is on a mission to redefine what it means to be a real estate agent. We aim to be tastemakers, setting new standards for creativity and excellence in the industry. Our goal is to become a trusted name in San Diego, known for our sophisticated, edgy, charming, (and when needed) cheeky, approach to real estate.